In the past, cosmetic treatments like BOTOX and dermal fillers were often thought of as something only women sought out. But times have changed—and fast. In recent years, more men than ever are embracing aesthetic procedures to maintain a youthful, refreshed appearance. According to the American Society of Plastic Surgeons, the number of men getting injectable treatments has increased dramatically, earning the nickname “Brotox” for BOTOX among male patients. So what’s driving this growing trend? Here are 5 reasons more men are turning to BOTOX and fillers to look and feel their best.
1. A Desire to Stay Competitive in the Workplace
In today’s fast-paced, image-conscious world, first impressions matter—especially in professional settings. Many men want to project confidence, energy, and vitality in their careers, and a youthful appearance can help reinforce that image.
Wrinkles, frown lines, and tired-looking eyes can sometimes make someone appear older or more fatigued than they actually are. A few strategic BOTOX injections can smooth forehead lines and crow’s feet, while fillers can restore lost volume to the cheeks or jawline. The result? A refreshed, alert, and confident look that aligns with how they feel on the inside.
2. Subtle, Natural Results Appeal to Men
One major reason men are more open to aesthetic treatments is that modern techniques produce natural-looking results. Today’s cosmetic specialists are skilled at using injectables in conservative ways that enhance a man’s features without making them look “done.”
Men typically prefer to soften wrinkles rather than completely erase them, maintaining a rugged yet youthful appearance. With minimal downtime and discreet results, these treatments are ideal for men who want to look better—without anyone knowing exactly why.
3. Increased Awareness and Reduced Stigma
The stigma around men getting cosmetic treatments has significantly faded. Social media, celebrity influence, and greater public awareness have helped normalize self-care for everyone—regardless of gender.
High-profile figures, from actors to athletes, have openly discussed using BOTOX or fillers, making it clear that taking care of your appearance isn’t just for women—it’s for anyone who values confidence and self-presentation. Men are increasingly recognizing that aesthetic treatments are simply another form of grooming and self-maintenance.
4. Minimally Invasive and Convenient Treatments
Men appreciate convenience, and injectables fit seamlessly into a busy lifestyle. BOTOX and filler treatments take less than an hour and require little to no downtime, meaning patients can return to work or the gym the same day.
The long-lasting results—typically three to six months for BOTOX and up to two years for some fillers—make these procedures a practical option for men who want real results without surgery or recovery time.
5. Confidence and Self-Esteem Boost
Ultimately, many men seek out injectables for the same reason anyone else does: to feel better about themselves. Looking in the mirror and seeing a rested, youthful face can boost confidence, improve mood, and enhance overall quality of life.
For men who have spent years focused on their careers or families, investing in their own appearance can be empowering—a simple, effective way to look as energetic and capable as they feel.
More men are discovering that BOTOX and fillers aren’t about vanity—they’re about self-care, confidence, and maintaining a vibrant appearance that matches their lifestyle. With subtle, natural results and minimal downtime, these treatments offer a modern solution for today’s man who wants to look his best at any age.
About the Author
Dr. Barry Miller is a graduate of The Ohio State University. Following graduation, he spent two years at a small-town private practice in Rocky Top, TN. Dr. Miller has extensive training in the modern trending direction of digital dentistry. Through continuing education and training, he has earned a certification and membership with the American Academy of Facial Esthetics. If you’re looking for BOTOX treatment, schedule an appointment with us online or call our Marysville office at (937) 642-3434.